On this date in 1914, the Santa Ana Register ran this lovely ad featuring more of cartoonist Henri DeKruif’s seals with eccentric anatomy. In this ad, the seals are gliding across the dance floor just like Seal Beach was “gliding right along.”
The ad exhorts the reader to “See the Seal Family. See the two beautiful still water bays. See the beautiful twin pavilion. Swim in the surf without an undertow.” This is all laid out in regular-sized type, but above that copy in larger type and capital letters is “SEE THE BIG HYDRAULIC DREDGER,” which must have really been something to see.
Also note that you could buy a lot 3 blocks from the sea for only $550.
– Michael Dobkins
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