On this date in 1936, the Santa Ana Register ran the following real estate ad.
Except for differences in style, this ad uses much of the same pitch for Seal Beach as real estate ads from twenty years earlier. Lots at the beach, low prices and easy terms, gals in swimsuits, all the modern city amenities, perfect for a summer vacation cottage, a home, or as investment, and so on. If the lots were truly selling as fast as claimed, there wouldn’t have been so many vacant lots in Seal Beach well into the late seventies.
– Michael Dobkins
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