On this date in 1914, the Guy M. Rush Company ran an ad for Seal Beach in the Los Angeles Times, featuring cartoonist Henri DeKruif’s indefatigable seals.
This time the seals climb a ladder to a diving board for a “Dive to Briny Coolness.” This was meant to entice potential buyers into buying a house close to the beach because “Hotter days are on the way!” This makes perfect sense. For as we all know, “Seal Beach never sizzles. It’s as cool as a cucumber all summer.”
– Michael Dobkins
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