Tag: 1969

  • August 28th in Seal Beach History

    On this date in 1969, Bernsteins’ ran this coupon ad for their salad dressings in the The San Bernardino County Sun.

    Aug_28_1969_Bernstein_Salad_Dressing

    This 50 cent refund offer required that salad (and salad dressing) lovers mail in this coupon with two neck labels from bottles of Bernsteins’ salad dressing to Dept. 3 Seal Beach, California 90740.

    Yes, Seal Beach once had its own salad dressing plant! The buildings where Bernsteins’ had their offices and production plant were located at 500 Marina Drive and are now occupied by The Seal Beach Center For Spiritual Living.

    Screenshot 2016-08-28 07.05.08

    When demand for their salad dressing outgrew the Seal Beach plant’s production capacity in the mid-seventies, Bernsteins’ moved their operations to Tacoma, Washington, but you can still find Bernsteins’ salad dressings on Seal Beach supermarket store shelves.

    And for the years when Bernsteins’ operated in Seal Beach, the corner of Fifth Street and Marina Drive smelled heavenly.

    – Michael Dobkins


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  • August 17th in Seal Beach History

     On this date in 1969, this ad in the Long Beach Independent touting the wonders of Seal Beach’s latest real estate tract, the exotically named “Suburbia.” Later this tract would become better known as “Bridgeport.”

    Aug_17_1969_Suburbia_Ad– Michael Dobkins


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  • August 8th in Seal Beach History

     On this date in 1969, the following ad ran in the Long Beach Independent.

    August_8_1969_Sport_Fishing_barge_ad-3

    – Michael Dobkins


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    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

     

  • June 29th in Seal Beach History

    On this date in 1969, S&S Homes targeted demanding and astute executives with this ad for College Park homes starting at $32,000 in the Long Beach Independent Press Telegram.

    – Michael Dobkins


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    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

     

  • May 16th in Seal Beach History

    On this date in 1969, this Long Beach Independent ad offered sport fishing from the G.W., the Valencia, and an offshore barge from the Seal Beach pier.

    The ad also featured a crude rendition of Solly the Seal (he may have been known as Salty originally), a Walt Disney designed mascot that had been adopted by Seal Beach in 1944 and used on city stationery and other promotional materials.

     – Michael Dobkins


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    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • March 4th in Seal Beach History

    On this date in 1969, the Los Angeles Times ran a profile of Seal Beach writer Lynn Dallin that focus on her latest book, the “Stay Out of the Kitchen Cookbook.” The book had been published by Doubleday in late 1968 to acclaim and good reviews and was featured as a book-the-month by The Cook Book Guild.

    The premise of the cookbook grew from Lynn Dallin’s own life. She was the wife of ASCAP composer, author, and Cal State Long Beach music professor, Leon Dallin. During a earlier stint in the music department at Brigham Young University, Leon often played host to renown visitors like the Paganini Quartet and Dimitri Mitropoulos.

    Lynn was no traditional housewife and pursued her own successful career as a writer, journalist, and volunteer for local causes. She had no desire to be slaving in the kitchen while her husband was hobnobbing with interesting guests, so she started cultivating and creating a stockpile of gourmet recipes that could be prepared ahead of time and required minimal supervision while cooking. Lynn would turn on the oven and leave the kitchen to socialize. “Why invite people to your home if you can’t spend the evening with them? And why be a drudge while everyone has fun?” Lynn asked.

    The Dallins lived at 1500 Crestview Avenue when Lynn Dallin wrote her cookbook. The Times story described her Seal Beach kitchen where she tested her recipes as “an open, airy room that complements their high-ceiling, hillside home.” Lynn was so devoted to getting her recipes right for publication that she elected to stay at home working while her husband presented a paper in France.

    Some of the recipes featured in the cookbook had names like Chicken Gustave, Veal Vivanti, Tenderloin Parnassus, Cardinal Cream, and Creme Brûlée au Rhum. (Times staff writer Marjie Driscoll seemed to enjoy listing those names.) Dallin also had a category of recipes she called “Can Opener Quickies,” and those recipes would have the letters COQ printed in bold type next to the title.

    Lynn went on to write other books and also continued to collaborate with her husband on a number of music books. The couple continued to live in Seal Beach until their deaths. Leon passed away in 1993, and Lynn passed away at the ripe age of 91 in 2007. She was an painter and an accomplished pianist, but more than one profile of her quote her as saying, “I’d rather write than anything else.”

    The “Stay Out of the Kitchen Cookbook” is out-of-print, but secondhand copies in good condition are available on Amazon and eBay, but, courtesy of some half century old cook book reviews, I can share a few recipes from the “Stay Out of the Kitchen Cookbook” while you decide whether you want to order a copy.

    BILLIE’S SWEET AND SOUR PORK

    ⅓ cup sugar
    1 tsp salt
    ⅓ cup vinegar
    2 ¼ cups water
    ¼ cup cornstarch
    ¼ cup water
    4 cups cubed cooked pork
    1 tbsp soy sauce
    3 small carrots, very thinly sliced diagonally
    1 medium bell pepper, cut into strips
    3 firm tomatoes, cut into eighths
    1 buffett can pineapple tidbits with juice
    1 small firm cucumber, unpeeled and thinly sliced diagonally

    Combine sugar, salt, vinegar and 2 ¼ cups water, and heat to boiling. Thicken with cornstarch combined with ¼ cup water. Add pork and soy sauce and simmer 5 minutes. Refrigerate overnight. Before serving time, add remaining ingredients. Bake at 350 degrees for 25 minutes or until heated through. Serve with rice. Serves 6-8.

    Note: Vegetables will be crisp-tender at serving time. Vinegar and sugar proportions may be altered to taste. This is an attractive dish, and an excellent choice for a buffett.

    TEXAS TORNADO

    1 large package crushed corn chips
    3 (No. 2) cans chili con carne
    1 bunch green onions, chopped including tops
    2 (4-ounce) cans sliced ripe olives, drained
    4 large firm tomatoes, sliced
    Salt and pepper to taste
    1 cup grated sharp cheddar cheese

    Place corn chips in bottom of buttered baking dish. Spoon on chili con carne. Sprinkle chopped onions over chili.

    Layer olives, tomatoes, and seasonings. Top with grated cheese. Bake at 350 degrees for 25 minutes or until heated through. Serves 6.

    NoteL Chili con carne with or without beans may be used. For a spicier flavor, combine 2 tablespoons Worcestershire sauce and liquid peeper to taste with chili con carne.

    LADY KATHERYN’S LEMON CAKE (a delicious cake from a regal lady…)

    1 pkg lemon chiffon cake mix
    1 pkg lemon gelatin
    4 whole eggs
    ¾ cup water
    ¾ cup cooking oil

    Combine all ingredients. Beat for 5 minutes. Pour in a 10×14-inch oiled, floured pan. Bake in a preheated 350 deg. oven for approximately 50 minutes or until cake shrinks from the sides of the pan. Remove from oven and stick hot cake full of holes with toothpick. Glaze immediately with a mixture of:

    3 cups powdered sugar
    1 tsp. grated lemon rind
    Juice of 4 lemons

    Serve warm or cold. Serves 12-16

    Note: Do not test this cake before it starts to shrink from the sides of the pan.

    – Michael Dobkins

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    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • February 22nd In Seal Beach History

    On this date in 1969, the Long Beach Independent Press-Telegram carried an ad that boldly announced the grand opening of a new model in the College Park tract.

    The ad copy pointed out all the expensive luxury features of the new model and then shared that “the price remains remarkably low.” Nearly five decades later, $31,290 as a starting price is now impossibly low for a home in Seal Beach, but the price of feeling nostalgic over vintage Seal Beach real estate ads always remains remarkably… free.

    february_23_1969_college_park_re_ad– Michael Dobkins

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    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • February 19th In Seal Beach History

    On this date in 1969, Don Kirkland of The Long Beach Independent wrote about a sad letter Navy Maintenance Controlman Daniel Sundquist wrote to his parents. “We had another tragedy a few days ago. A great pilot we will all miss,” Sundquist wrote.

    The pilot Sundquist was missing was Lieutenant Junior Grade Paul Swigart Jr., son of Paul Swigart, co-owner of the Glide ‘er Inn. Paul Eugene Swigart, Jr. had died on February 5th when his jet fighter slammed into the deck of the USS Hancock and then crashed into the sea off Vietnam. Swigart was 25, a prep-medical student, married three years to his wife Kathryn, and father to 2-year-old Brant Paul. 

    Daniel Sundquist’s parents contacted Paul Swigart Sr. at the Glide ‘er Inn. The elder Swigart had received a telegram with news of his son’s death. “Paul loved flying, the Navy, and his country. He didn’t expect to give his life, but we knew if he had to, he would.”

    Paul Swigart Jr. joined the Naval Reserve in 1965 and saw plenty of action in Southeast Asia. Once he ran out of fuel while pursuing two MIGs and had to eject into the sea where he was rescued fifteen minutes later.

    According to his father, Paul Jr. was looking forward to the end of his tour of duty. His enlistment would have ended five days after the fatal crash. Paul’s body was never recovered, and his name is inscribed on the Courts of the Missing at the Honolulu Memorial.

    Four years later, Paul’s father would passed away at the age of fifty-eight.

    – Michael Dobkins

    Have you enjoyed this and other This Date in Seal Beach History posts?

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    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • … And They Went To The Moon

    North American Aviation Rockwell  – September 26, 1969

     “… The Saturn V rocket which put us in orbit is an incredibly complicated piece of machinery, every piece of which worked flawlessly … We have always had confidence that this equipment will work properly. All this is possible only through the blood, sweat, and tears of a number of a people …All you see is the three of us, but beneath the surface are thousands and thousands of others, and to all of those, I would like to say, ‘Thank you very much.’” – Apollo 11 Command Module Pilot Michael Collins

    The words above were spoken from the command module Columbia on July 23rd, 1969 , the last night of the Apollo 11 space mission before splashdown.  Three days earlier, while Michael Collins orbited the moon alone, Commander Neil Armstrong and Lunar Module Pilot Edwin “Buzz” Aldrin had become the first men to step on the surface of the Moon, making a reality of President Kennedy’s bold promise on September 12,1962 at Rice University.

    (l to r) Neil Armstrong, Michael Collins, “Buzz” Aldrin

    Shortly after they were released from a post-mission quarantine, Neil Armstrong and Michael Collins visited the North American Aviation Rockwell building in Seal Beach to thank in person the engineers and workers who had built the S-II stage of the Saturn V rocket.  The following photographs were taken from a collection of 56 slides I purchased on eBay a few years.  The seller had acquired the slides in the estate sale of a photographer some years earlier.  Unfortunately, the seller didn’t have a record of the photographer’s name, but I’m grateful to him for documenting this historical visit to Seal Beach.

    These are not all the slides from that collection, but I’m sharing just enough (and without commentary, for once) to present a full flavor of the event.

     Be sure to check back each week for more historical photos and stories of Seal Beach.

     – Michael Dobkins


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