On this date in 1960, La Scarpa ran this ad in the Long Beach Independent targeting the lucrative feet and toe loving market.
La Scarpa was another fondly remember Main Street that operating during the sixties and into the seventies. The store’s advertising had a unique style of its own:
In addition to these ads, the Long Beach Independent ran fashion columns focusing on new clothing styles. These stories also featured fashion illustrations with descriptions that listed stores where the outfits could be purchased. La Scarpa was mentioned a number of times underneath these illustrations.
You won’t find any Capezio shoes at 133 Main Street today, but you can satisfy all your Italian delicatessen needs at Angelo’s Italian Deli.
Capezio still sells shoes today — specializing primarily in dance shoes. You can find out more about the company’s 128 year history here, or, if you feel a retro hankering to wear a 1960 specific Capezio shoe style, the company offers a custom-made shoes service that will recreate the company’s past fashion glories for your specific feet and toes.
– Michael Dobkins
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