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Tag: Guy M. Rush Co.

  • August 30th in Seal Beach History

    On this date in 1914, Guy M. Rush ran this ad in the Sunday edition of the Los Angeles Times.

    I love these Henri DeKruif seal-themed ads for Seal Beach, and I also think that “Seal Beach–the place where good shore dinners flourish” is a much better slogan than that ghastly “Mayberry By The Sea.”

    I also think it’s high time that the finer dining establishments in Seal Beach start using aquatic mammal waiters in tuxedos again. It would really tickle our tummies.

    Aug_30_1914_Seal_Beach_ad– Michael Dobkins

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  • August 2nd in Seal Beach History

     On this date in 1914, the Santa Ana Register ran this ad for the new “Atlantic City of the West” — Seal Beach!

    By now, we’re all familiar with the Seal Beach booster pitch: incredible real estate opportunities, safe beach, fun for you and your family, act now or you’ll lose out! Seal Beach took decades to take off the way its promoters had hoped, but it’s hard not to love an ad with a seal with a cane and a top hat.

    C’mon, who doesn’t want a lot near the spray? Only $500!

    Aug_2_1914_Booster_Ad– Michael Dobkins

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  • June 24th in Seal Beach History

    On this date in 1914, a “big auto excursion” left Santa Ana at 10:30 a.m. sharp to visit Seal Beach to enjoy “the surf, fishing, dancing, and bowling” and, representatives of the Guy M. Rush Company dearly hoped, put money down on a newly built home or beach lot.

    June_24_1914_Auto_Excursion_to_SB

    – Michael Dobkins

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  • March 8th in Seal Beach History

    On this date in 1914, the Guy M. Rush Company ran an ad for Seal Beach in the Los Angeles Times, featuring cartoonist Henri DeKruif’s indefatigable seals.

    This time the seals climb a ladder to a diving board for a “Dive to Briny Coolness.” This was meant to entice potential buyers into buying a house close to the beach because “Hotter days are on the way!” This makes perfect sense. For as we all know, “Seal Beach never sizzles. It’s as cool as a cucumber all summer.”

    – Michael Dobkins

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  • January 29th In Seal Beach History

    On this date in 1914, a deed was recorded transferring 13.85 acres owned by Isaac W. Hellman to Guy M. Rush. The property joined Seal Beach (formerly Bay City) on the East (just past 14th Street) and stood between the Pacific Electric red car tracks (Electric Avenue) and the high tide line. This property was divided into lots and was given the exotic name of “tract no. 1.”

    The streets of tract no. 1 were more colorfully named with a nautical theme: Dolphin Avenue,  Seal Way, and Marine Avenue. The already existing Ocean Avenue  curved through tract no. 1 to meet Bay Boulevard (later renamed Seal Beach Boulevard). After Tent City and the Joy Zone were replaced by more housing, Seal Way was extended westward beyond 14th Street.

    The mortgage on the entire property was a whopping $ 44,015.

    This 1921 aerial view shows Seal Beach seven years after the sale of the lot:

    The triangle spotlights the boundaries of Tract no. 1.

    – Michael Dobkins

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  • January 6th in Seal Beach History

    On This Date in 1915, The classified section of The Santa Ana Register presented this opportunity under For Sale – City Property:

    We regret to inform modern investors that the Guy M. Rush Co. office in Santa Ana is no longer offering dandy residence lots at these prices, partly due to having been replaced by a multi-story parking structure.

    But why go to Santa Ana for your 1915 Seal Beach real estate needs? You can visit G. E. Moon in his tent near Anaheim Landing or drop in on A. L. Havens on Ocean Avenue.

    Don’t wait. These bargains will not last forever.

    – Michael Dobkins

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