Tag: Seal Beach Business

  • June 14th in Seal Beach History

    On this date in 1936, the Arizona Republic ran this ad for the Surfside Colony from the Ord Land Company. 

    Imagine facing daily triple digit temperatures in Phoenix in a decade where air conditioning is mostly a feature in offices and department stores. You open the newspaper, and there on page 24 is an ad for a place called Surf Side Colony (even the name sounds cooler) that promises an affordable private beach home with swimming, fishing, and boating enticingly ensconced on the ocean front side of Coast Highway between Seal Beach and Sunset Beach. How could you resist?

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • June 13th in Seal Beach History

    On this date in 1923, six hundred members of the “Lasky moving picture company’ arrived in Seal Beach to set up camp to film shots for a scene in Cecil B. DeMille’s biblical silent film, The Ten Commandments.

    In the scene, the Egyptian pharaoh Rameses (played by Charles De Roche) and his soldiers chase after Moses (played by Theodore Roberts) and the Israelites in chariots to the Red Sea. All seems lost for Moses and his tribe with no hope of escape, but Moses’ faith is strong.

    Moses gestures, and a pillar of flames bursts from the ground to block the pharaoh and his men from chasing further. Then Moses gestures dramatically, and the Red Seas parts to allow the Israelites to escape to the other side.

    The pillar of fire then fades away. The Egyptians follow through the parted Red Sea until Moses makes another gesture, and the waters crash down upon Rameses and his men, drowning them.

      The actual filming in Seal Beach took place on Friday, June 15th. The Seal Beach shots were exclusively of the Pharaoh and his charioteers speeding across the surf of the Red Sea until halted by the pillar of fire (a special effect added later). The Egyptian charioteers and horsemen were played by regiment of the United States Calvary from Arizona, and San Pedro and the Palos Verde Peninsula can clearly be seen in the background in the completed film.

    (Years ago, a long time Seal Beach resident told me that a photo ran in a local newspaper showing Ten Commandment extras in costume taking a break at the Joy Zone, but I’ve never seen it after years of searching.)

    Here’s an eyewitness account published in the Santa Ana Register the next day.

    Film Chariot Race Excites Seal Beach
    (Special to The Register)

    SEAL BEACH, June 16. — Seal Beach has been swayed by a single impulse since the coming of the Lasky company, to witness the big scenes.

    Friday afternoon at 3 o’clock the representative Egyptian host assembled on the beach beyond the Anaheim bay bridge, the gleam of oriental coloring in the costumes the numberless chariots with their prancing steeds, forming a wonderful picture against a background of breaking waves and the dim outline of Catalina Island.

    The immense cameras were in place, the outriders had withdrawn and the hush of expectancy brooded over all. Then the peal of a bugle and they were off, the swaying chairs buffeted by the waves, the racing horses dashing through the spray, losing their footing, gaining it again, on and on, while the film clicked its record and the crowd forgot to cheer in the deeper homage of silence.

    But one accident occurred and that of a minor nature. Many chariot wheels were left on the sands as mute evidence of the danger of the race.

    Not all of the Red Sea sequence was filmed in Anaheim Landing. The shots with Moses and Israelites at the Red Sea were filmed in Balboa, and the actual special effect of the parting of the Red Sea was filmed in a studio with footage of Moses and his followers inserted between two towering mounds of molded gelatin. Portions of the chariot chase were filmed on the Muroc Dry Lake and in the Guadalupe-Nipomo Dunes. All of these shots were edited together to create one of the most memorable sequences in silent film history.

    I’ve yet to uncover any account of Cecil B. DeMille directing in Anaheim Landing. This shoot may have been second unit filming, shot and directed by a second unit director. It’s possible that the medium shots of Charles De Roche reacting to the flames and the parting of the Red Sea were inserts also filmed elsewhere, but I believe I can see the faint outline of Point Fermin in one shot behind him before he makes the brilliant executive decision to lead his men into the parted Red Sea after Moses.

    Would DeMille have allowed a second unit director to direct Charles De Roche’s acting in this crucial scene? I fear nothing short of a trip to the Harold B. Lee Library at Brigham Young University to dig through the Cecil B. DeMille papers to check the call sheets will give us a definitive answer.

    It’s natural for people who have only seen Cecil B. DeMille’s 1956 biblical epic, The Ten Commandments with Charlton Heston and Yul Bryner as a mere sound and technicolor remake of the original 1923 version, but the silent version differs greatly in that the Moses sequence is only a prologue to a contemporary (in 1923) tale where modern folk engage in sinful activities before repenting in the third reel and committing to living by the Ten Commandments. This is about as dull as it sounds.

    The idea to make a film based on the Ten Commandments came from a contest in which Cecil B. DeMille solicited ideas from the public on what his next picture should be. The winner was to be awarded a thousand dollars, but eight people (including Mrs. Peter Rasmussen of Long Beach, CA) suggested the Ten Commandments. DeMille shelled out eight thousand dollars and had his writer Jeanie Macpherson write up a scenario.

    Good publicity aside, that eight thousand dollars was money well spent because the success of The Ten Commandments sparked DeMille’s career path as the preeminent director of biblical films, including the silent King of Kings (1927), The Sign of the Cross (1932), Samson and Delilah (1949), and culminating in the 1956 version of the Ten Commandments. DeMille made eighty-eight films, but he is best known today for filming lavishly epic bible stories.

    The Ten Commandments opened on December 4, 1923 at Grauman’s Hollywood Egyptian Theatre and held the Paramount revenue record for for twenty-five years.

    There’s one final interesting discovery to share about the 1923 Ten Commandments. In 1990, filmmaker Peter Brosnan discovered the magnificent Egyptian city set for The Ten Commandments buried in the sands of the Guadalupe-Nipomo Dunes. You can learn more by clicking on this online Smithsonian article.

    Finally, if you want to see how this all finally fit together, here’s the sequence:

    [youtube https://www.youtube.com/watch?v=62BH6fAU3z0?start=175&w=560&h=315]

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • June 12th in Seal Beach History

    On this date in 1966, the Long Beach Independent Press-Telegram ran this classified ad for Audrey’s Antiques. 

    The Audrey who posted this ad was the now departed and much missed Audrey Peters. For many families and Seal Beach visitors, a stroll down Main Street wasn’t complete without a least a few minutes browsing through inside her shop jammed with a variety of curios, jewelry, furniture, and other momentos from earlier times.

    Most people remember Audrey’s Antiques at 132 Main Street (with the waist-high “Audrey’s Antiques” sign set just outside the door inviting those strolling pedestrians to step inside), where the shop did business for years. That location is now occupied by Joie De Vivre, a boutique gift shop.

    This ad was for an earlier Audrey’s Antiques location at 827A Ocean Avenue where Fresh Cut Creative now resides.

    It’s disappointing, but it appears there are no photos of Audrey’s Antiques at either location.

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • June 9th in Seal Beach History (7 of 8)

    On this date in 1916, this article and these ads ran on the seventh page of a Seal Beach promotional section in the Santa Ana Register. This was on the Friday of the first opening summer weekend under the Seal Beach name, and this was the newly incorporated city at its most ambitious and confident.

    The copy, ads, and illustrations are formatted below for easier reading and a larger view of the graphics.

    HUGE BEACH JOY ZONE IS LINED BY UNIQUE SEAL WAY

    Cement Walk Stretches From Alamitos to Anaheim Bay

    “Seal Way” is the name given to the cement promenade on the ocean front at Seal Beach. It is thirty-five feet wide and 4000 feet long, illuminated by a row of beautiful ornamental lights—lamps which did service at the San Francisco exposition. The bases of the posts are of concrete, mounted with a seal head, the light radiating from the head.

    The posts are conveniently and harmoniously located to the ocean side of the walk, the beach side being lined with pleasure palaces. Most of the concessionaires have taken charge of their respective locations, and are ready for business. The others will follow as speedily as the various exhibits are completed, which will probably be within thirty days, the management asserts.

    Pleasure seekers starting for inspection at the north end of Seal Way will come first to the “Hangars,” and in succession will pass the Picnic Gardens, Rathskellers, Cafe Chantant, a number of small concessions under the wharf; then the enlarged bath house, the Merry-Go-Round, candy and ice cream factory, palmistry, jesters’ palace, shooting gallery, boxball alley, Kelly game, Ahern’s nifty shop, a series of small concessions; a public convenience station, small circus, roller skating, and other concessions, details of which are not wholly complete at this writing. The general architectural scheme throughout is Gothic and Spanish.

    “Seal Way” ball room will be of sufficient capacity to permit several hundred couples on the floor at one time. Directly underneath the ball room is the bath house. It has been extended about two hundred feet and will accommodate some three thousand bathers. The plunge to be built later will cover the entire block between Twelfth and Thirteenth Streets and will take care of many bathers. It is to be replete with conveniences and apparatus.

    ——————–

    LARGE SUMMER CROWDS EXPECTED

    It is estimated that from 3000 to 5000 people will summer at Seal Beach this season. Recent Sunday crowds have been very large, anywhere from 10,000 to 25,000 visiting the resort. Last Sunday over 1000 automobiles lined the avenues, and a traffic policeman had to be stationed at the corner of Main and Ocean.

    Already many of the cottages have been leased for the season, and apartment houses likewise are being reserved. Every preparation has been made to accommodate a large summer population, expected as a result of the recently completed amusement exhibits and those still in process of construction.

    Check out the other seven June 9th This Date in Seal Beach history post. There are more ads, photos, and illustrations to enjoy.

    Page One

    Page Two

    Page Three

    Page Four

    Page Five

    Page Six

    Page Seven

    Page Eight

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • May 28th in Seal Beach History

    On this date in 1950, a teeny, tiny ad appeared in the Gift Shops section of Long Beach Independent for the Friendly Nook at 137 ½ Main Street offering 24 hour service on hemstitching.May_28_1950_Friendly_Nook_adI received an e-mail from Michelle (Ward) Williamson in 2017 with a little more information about the owner of the Friendly Nook:

    My grandmother Grace Marie (Ward) Knighten was a longtime resident of Seal Beach until her death in 1986. Her first marriage was to Kenneth Lenton Ward. Her second marriage was to Sperry Knighton, who eventually became the Fire Chief for Seal Beach. She told me once that she had a store called “The Friendly Nook” it was probably open around 1940 to 1949.”

    Ms. Williamson also believes it’s possible the store may “have been a craft store centered around Native American beading, rugs and such.”

    I can confirm that the Friendly Nook was around from at least 1950 (when these ads ran to 1954 (when a news story about three juvenile burglars on a minor crime spree broke into Vogler’s Market at 1510 Pacific Coast Highway, Joe’s Market at 216 Main Street, and the Friendly Nook.)

    Here are two Main Street photographs that include the Friendly Nook from the same era as the one included in this May 15 post.

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • May 22nd in Seal Beach History

    On this date in 1917, the following ad ran in the Los Angeles Times listing vendors that carried Christopher’s “always dependable Ice Cream.”

    What is this ad’s connection to Seal Beach history? Two “wide-awake Merchants” in the vendor list were located in Seal Beach. The Seal Beach Concessions Company, which ran the amusement zone on the east side of the pier, and the Seal Beach Drug Company, located on Main Street.

    The Christopher’s ice cream brand started as ice cream parlor in Los Angeles in the 1890s, expanded to offering their ice cream in concession stands at fairs and exhibitions in the late 1890s, and then shifted to supplying ice cream to drug stores, ice cream parlors, and stands throughout Southern California around the turn of the century.

    There are hundreds of Christopher’s newspaper ads during the first three decades of the twentieth century, many of them as well designed and exquisitely drawn as the one in this post. The company that brought the “Cream of Health” to Seal Beach in 1917 seems to have faded away in the late twenties, perhaps bought out by a larger brand.

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • April 20th in Seal Beach History

    On this date in 1958, the Argo Gallery at 142 Main Street opened an exhibit of artist Ray White’s paintings and drawings with a reception from 2 p.m. to 7 p.m..  Naples resident White taught painting at Long Beach City College and Lindbergh Junior High School and had his poetry published in the Atlantic Monthly.

    For every Main Street Seal Beach that lasted decades and became local institutions fondly remembered years later, there are scores of shops, restaurants, and businesses that barely lasted a season or two before closing forever. Sales inventories are drastically discounted until there are bare shelves. Decor and fixtures are either sold or tossed in a dumpster with the store sign. Whatever hopes, dreams, and ambitions were invested in that storefront evaporate as the owners move on with their lives and a new business moves in to start the cycle anew.

    The Argo Gallery was one of those short-lived Main Street businesses. It was a product of owners Robert and Juanita Hare’s eclectic and bohemian tastes and provided a venue for the Long Beach arts community. It launched in late 1957 with a Christmas exhibit of local artists, many who were teachers and instructors at Long Beach State College.  In addition to the Ray White exhibit, 1958 saw exhibits of artist Jack Van Eden and a typographers exhibit of four local printers.

    The Argo Gallery closed in late 1958, probably when the lease ended, but Robert and Juanita may have secured a tiny spot in Seal Beach history for themselves as owners of the first Seal Beach business on record as offering home model espresso machines for sale. One hopes hard core coffee aficionados can forgive the “expresso” misspelling in this one single ad I found for the Argo Gallery.

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • April 12th in Seal Beach History

    On this date in 1964, the Long Beach Independent ran the following ad for an advance Summer one-day only swimsuit sale at Les Girls at 220 Main Street:

    April_12_1964_Les_Girls_Ad-3Shoppers looking for swimsuit bargains at the same address today will find themselves in Purple Galore and More. 

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • April 1st in Seal Beach History

    On this date in 1973, the Long Beach Independent ran the following ad for the long gone Penny⋅Wise Pound⋅Foolish Gallery & Gifts. Anyone ever shop there?

    April_1_Pennywise_gallery-3

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • March 23rd in Seal Beach History

    On this date in 1965, Gino Nardo interviewed potential singing pupils for private vocal coaching sessions at the Pepperment Playhouse at 124 Main Street according to this March 22 Long Beach Independent ad. Mr. Nardo had worked in radio, television, and night clubs and with stars like Frank Sinatra, Robert Goulet, and Jane Powell.

    Ah, just more thing:

    On the September 24, 1972, the Long Beach Press-Telegram printed a photo of Nardo with Anne Baxter with a captioned mentioning that he was playing her first husband in an upcoming episode of Columbo titled “Death by Starlight.” By the time it aired on January 21, 1973, the episode name had been changed to “Requiem for a Falling Star.” Anne Baxter played Nora Chandler, a fading movie star and murder suspect.

    There’s just one thing that doesn’t make sense about that photo in the newspaper. IMDB doesn’t list a Gino Nardo as part of the cast, and yet there’s this photo of him with Anne Baxter.

    It kept niggling at me.

    It didn’t come together until I read a synopsis of the episode. Nora’s first husband Al Cumberland disappeared under mysterious circumstances years before, so he isn’t actually seen in the episode, but when Columbo is nosing around Nora’s home (as one does when one is a tv detective), he notices a photo of Nora Chandler with her missing first husband, studio chief Al Cumberland.

    You’ll have to hunt down the episode yourself to see how Columbo solves the crime. If you do, watch carefully when Peter Falk examines Nora’s photo collection. You might catch a glimpse of a vocal coach from Seal Beach.

    (Columbo is a fun but preposterous character, of course. No one in real life could ever be that obsessive about trivial details.)

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.