Tag: Seal Beach Main Street

  • October 18th in Seal Beach History

    On this date in 1957, the Long Beach Independent published the following black and white illustration of the proposed Bank Of Belmont Shore branch to be built in Seal Beach in early 1958.

    The footprint of the property the bank would have stood on would have encompassed the lots where Brita’s Old Town Gardens (225 Main Street), The Flipside Beach Boutique (231 Main Street) and the First Team Real Estate (245 Main Street) now do business. It might have also included the land where Nick’s Deli now serves breakfast burritos, but it’s difficult to tell just from the illustration.

    Seal Beach history is filled with ambitious proposals that never became a reality, and this is one of stranger ones.

    The bank building was scheduled to be opened on the southwest corner of Electric Avenue and Main Street on the inauspicious date of April 1st. Charles L. Green, the member of the bank’s board of directors in charge of planning the new branch told a Los Angeles Times reporter on June 29th that architects’ plans were to be completed in two months. And what plans they were!

    The architectural style eschewed the traditional bank design of classical marble columns in favor of a more modern and open look with plate glass walls on two sides and a nautical theme for the interior decor. This was not an unusual aesthetic for the mid-fifties. What took the design on a Mr. Toad’s wild ride into wonkiness was revealed in seven words that were part of the caption for the illustration: Live seals will swim in a pool.

    I assume that the smaller structure that runs from inside the bank building out into the landscape in front of the bank is the pool for the seals. It’s hard to tell from the grainy illustration taken from a newspaper page that was poorly scanned for microfilm archives, but there does seem to be at least two seals featured in the architect’s rendering.

    LIVE SEALS WILL SWIM IN A POOL

    Now, please. I ask you to pause and take a long moment to imagine the entirety implied in the concept of “Live seals will swim in a pool.” Close your eyes if it helps you imagine — but only for a moment. You’re going to have to reopen them to read the next paragraph.

    First, think about what it would be like to do your financial business in a building with a pool of seals. Could you go over the details of a home mortgage, a business loan, or a deposit error with a bank officer or teller while playful aquatic mammals splash around and grunt a few yards away? If you were a teller or vault manager, could you concentrate enough to balance out your drawers at the end of the day after listening to that cacophony for eight hours? Who feeds the seals? Where’s the closest veterinarian who can treat sick seals? What does it smell like in the bank? What do you do about all the kids and oddballs who show up just to watch the seals and get in the way of your actual customers? On a practical level, the seals would be cute for about a day, and then they would become a banking nightmare.

    I found this news item only a few hours ago, and these questions immediately occurred to me. Who came up with this idea, and why didn’t he reject it for instantly apparent practical reasons?

    Did Charles L. Green visit Marineland (which opened in 1954), see a crowd of tourists around the seal tank, and say to himself, “Boy, if only we could get a crowd this size into our bank. We’d make a fortune! Wait a minute, we want to open up a Seal Beach branch! This is genius! I can’t wait to tell the guys!”

    This was during the economic and real estate boom brought by the construction of the Long Beach Marina, so maybe this aquatic scheme seemed… on brand?

    Whatever sparked the inspiration for this idea and whoever pitched it, Not single member of the Bank of Belmont Shore’s board of directors objected to this lunacy. What I would give to be a fly on the wall when these solid community leaders and supposedly sensible businessmen decided to pass the idea on to an architectural firm.

    I don’t blame the architects. If the check clears, crazy people’s money spends just as well as sane folks’s cash.

    If I’m flippantly casting aspersions of the sanity of someone’s kindly grandfather or beloved relative nearly two-thirds of a century later, please forgive me. Whatever their finer qualities and life achievements might have been, you have to admit that approving a tank of live seals in a bank was crazier than a soup sandwich.

    Or maybe it was all merely an elaborate April Fool’s Day prank The Bank of Belmont Shore was playing on the City of Seal Beach. It was due to be opened on April 1st, after all. Who knows?

    Please forgive this self-indulgent digression. Sometimes the ideal of objective history telling must set aside for a good “What were they — nuts?” rant.

    ——————-

    Luckily for whatever unsuspecting seals might have ended up in such unpleasant captivity, the branch was never built, but the reason remains elusive. According to city council minutes, the City of Seal Beach did business with the Bank of Belmont Shore between 1955 and 1958, but there is no mention of a potential bank branch in the city. The likely reason for plans for the proposed branch being abandoned had less to do with impractical building designs and more to do with internal issues within The Bank of Belmont Shore that become public in December 1957.

    The Bank of Belmont Shore always had a troubled history. The original Belmont Shore branch building still exists at 5354 East Second Street and is a familiar landmark to anyone who visits Belmont Shore regularly. The building was built in 1929 and spent the good part of two decades as a location for a variety of short-lived restaurants. In 1950, Pasadena investors bought the building and commissioned Francis Gentry to design and remodel a state-of-the-art banking facility tucked stylishly inside a distinctive Spanish Colonial Revival exterior with drive-thru teller windows. That remodel was completed in 1951.

    Then the $200,000 building remained unoccupied for more than a year and a half. The venture was originally to be funded by a half a million dollar stock offering to local investors, but only $35,000 was raised. Soon, the Pasadena investors were beset by liens against the building by Gentry, the Herman Safe Co., and speedboat race champion Richard Loynes, owner of the land leased to the investors. When the bank finally did open on December 14, 1953, none of those original Pasadena investors was listed among the names of new bank’s leaders and officers.

    For the next few years, news articles about the bank were favorable, mostly highlighting community involvement or meetings held in the bank’s popular community room. The bank was even a sponsor of The Miss Universe contest and often hosted appearances of individual contestants.

    This image of civic virtue came crashing down when it was revealed that the bank’s president and vice-president had embezzled from the bank numerous times to a staggering total of $305,000, starting a mere month after the bank’s grand opening. The two bank officers were forced to resign to face an indictment with seventy counts of embezzlement, conspiracy, misapplications of funds, and making false entries. They were also forced to sell their shares in the bank, giving more honest investors control of the bank.

    By all accounts, the new management ran The Bank of Belmont Shore honestly and well, and the institution’s prosperity grew year-by-year. Unfortunately, at the same time the two resigned officers were in and out of court for their crimes from 1958 to 1960, constantly tainting The Bank of Belmont Shore’s reputation with news stories of fraud, embezzlement, and dishonesty. In May 1960, The Bank of Belmont Shore was renamed Coast Bank the day before the former bank president was sentenced.

    That’s not really Seal Beach history, but it does explain why none of us will ever ask on social media if anyone else remembers the bank on Main and Electric that had a tank of seals.

    – Michael Dobkins


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  • June 23rd in Seal Beach History

    On this date in 1946, Fox West Coast Theatres ran this ad in the Long Beach Independent announcing that Seal Beach’s Beach Theatre had been acquired by the chain.

    The Beach Theatre had been operating independently since the 1945 Thanksgiving weekend, but the last actual movie listed in the Los Angeles Times Independent Theatre Guide for the Beach Theatre was “Gulliver Travels” on May 4, 1946. After that, the guide only listed an ominous “Call Theatre for Program” for the Beach. After June 25, the Beach disappeared completely from the Independent Theatre Guide.

    This is the only known photo of the Beach Theatre. After much squinting and some trial and error searching on IMDB, I’ve been able to identify the double feature showing at the Beach as “Shine On Harvest Moon” (1944) and “Pillow to Post” (1945). This pinpoints the photo as having been taken between March 26 and March 29, 1946.

    Both films were Warners Brothers World War II era productions and probably felt old-fashioned to 1946 post-war Seal Beach audiences.

    “Shine On Harvest Moon” is a fictionalized biography of early twentieth century Broadway stars, Nora Bayes and Jack Norwoth and stars Ann Sheridan, Dennis Morgan, Jack Carson and Irene Manning with a cast of Warner Brothers stock character actors rounding out the bill.

    [youtube https://www.youtube.com/watch?v=Y9y6pjgzJQ8&w=560&h=315]

    Although the Beach Theatre showed some films that would go on to become classics, “Shine On Harvest Moon” and “Pillow to Post” are typical of the sort of double features The Beach booked.

    “Pillow to Post” is a by-the-numbers wartime comedy starring Ida Lupino as an inexperienced but patriotic traveling saleslady working for her father’s oil rig supply company to take up the slack when he can’t find a male salesman because they’re all in the military. Needing a place to sleep in a small town, the only available slot is at an auto court that accepts only married military couples. She “enlists” a reluctant lieutenant played by William Prince to pretend to be her husband, and complications and hiliarity ensues. Of course, they fall in love and decide to get hitched for real by the end.

    The most notable thing about this film is a musical cameo by Louis Armstrong and His Orchestra with Dorothy Dandridge playing at a roadside tavern.

    You can see the movie trailer for “Pillow to Post” on TCM’s web site by clicking here.

    Over seven decades later, one can only speculate what happened to the Beach. An educated guess would be that the theatre’s operations were under-capitalized, and the construction of the theater had drained the cash reserves to point where the owner couldn’t meet his business costs from box office receipts alone.

    The Fox West Coast Theatres chain shut down the theater “to prepare for our new policy,” a wonderfully uninformative turn of phrase. The Beach Theatre building was remodeled, and the remodeling wasn’t mere cosmetics. A new screen and sound system was installed, which suggested that the Beach’s film presentation was lacking, another factor that may have lead to its demise.

    The Beach Theatre was gone forever, but it would soon be reborn, but you’re going to have to wait until July 17 to find out about that.

    – Michael Dobkins


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  • June 18th in Seal Beach History

    On this date in 1978, the Los Angeles Times reported that Seal Beach had presented its City Beautification Award to the newly remodeled Seal Beach Mall, located at 311 Main Street. Architect Richard Grossgold had designed the renovation for developers Thomas E. Hyams and Richard Doyle.

    It had previously an industrial building and home to various tenants over the years, such as California Artists, a greeting cards publisher, the Seal Beach post office, an electronics manufacturer named Trans Com West, a ticket sales call center, and even a gymnastics school. After the remodel, the Seal Beach Mall offered sixteen shops in a 12,000 square foot space and is still in business today over forty years later.

    – Michael Dobkins


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  • June 9th in Seal Beach History (7 of 8)

    On this date in 1916, this article and these ads ran on the seventh page of a Seal Beach promotional section in the Santa Ana Register. This was on the Friday of the first opening summer weekend under the Seal Beach name, and this was the newly incorporated city at its most ambitious and confident.

    The copy, ads, and illustrations are formatted below for easier reading and a larger view of the graphics.

    HUGE BEACH JOY ZONE IS LINED BY UNIQUE SEAL WAY

    Cement Walk Stretches From Alamitos to Anaheim Bay

    “Seal Way” is the name given to the cement promenade on the ocean front at Seal Beach. It is thirty-five feet wide and 4000 feet long, illuminated by a row of beautiful ornamental lights—lamps which did service at the San Francisco exposition. The bases of the posts are of concrete, mounted with a seal head, the light radiating from the head.

    The posts are conveniently and harmoniously located to the ocean side of the walk, the beach side being lined with pleasure palaces. Most of the concessionaires have taken charge of their respective locations, and are ready for business. The others will follow as speedily as the various exhibits are completed, which will probably be within thirty days, the management asserts.

    Pleasure seekers starting for inspection at the north end of Seal Way will come first to the “Hangars,” and in succession will pass the Picnic Gardens, Rathskellers, Cafe Chantant, a number of small concessions under the wharf; then the enlarged bath house, the Merry-Go-Round, candy and ice cream factory, palmistry, jesters’ palace, shooting gallery, boxball alley, Kelly game, Ahern’s nifty shop, a series of small concessions; a public convenience station, small circus, roller skating, and other concessions, details of which are not wholly complete at this writing. The general architectural scheme throughout is Gothic and Spanish.

    “Seal Way” ball room will be of sufficient capacity to permit several hundred couples on the floor at one time. Directly underneath the ball room is the bath house. It has been extended about two hundred feet and will accommodate some three thousand bathers. The plunge to be built later will cover the entire block between Twelfth and Thirteenth Streets and will take care of many bathers. It is to be replete with conveniences and apparatus.

    ——————–

    LARGE SUMMER CROWDS EXPECTED

    It is estimated that from 3000 to 5000 people will summer at Seal Beach this season. Recent Sunday crowds have been very large, anywhere from 10,000 to 25,000 visiting the resort. Last Sunday over 1000 automobiles lined the avenues, and a traffic policeman had to be stationed at the corner of Main and Ocean.

    Already many of the cottages have been leased for the season, and apartment houses likewise are being reserved. Every preparation has been made to accommodate a large summer population, expected as a result of the recently completed amusement exhibits and those still in process of construction.

    Check out the other seven June 9th This Date in Seal Beach history post. There are more ads, photos, and illustrations to enjoy.

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    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

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  • June 9th in Seal Beach History (4 of 8)

    On this date in 1916, this article and these ads ran on the fourth page of a Seal Beach promotional section in the Santa Ana Register. This was on the Friday of the first opening summer weekend under the Seal Beach name, and this was the newly incorporated city at its most ambitious and confident.

    The copy, ads, and illustrations are formatted below for easier reading and a larger view of the graphics.

    ANAHEIM LANDING AT SEAL BEACH

    One of the conspicuous achievements at Seal Beach is the new building at Anaheim Landing, erected by H. W. Wilcox, the entire two floors of which are given over to Mr. Wilcox’s Casino.

    The opening of the Wilcox Casino which occurred recently and was announced in flaring type, attracted many visitors. Mr. Wilcox, himself an experienced amusement manager, introduced a number of surprises to pleasure seekers. But the biggest of them was the Cafe itself, which is probably the most imposing building of its kind in Southern California; that is, a building devoted entirely to an eating and dancing place.

    The exterior is of red brick, harmoniously trimmed in yellow, and architecturally very pleasing. Upon first appearances one wonders at the man’s nerve in putting up such a structure at Anaheim Landing, which is fully four blocks from the amusement features at Seal Beach. But this Wilcox fellow seems to have ideas of his own. Anaheim Landing, he points out, has always been a popular picnic resort, well-known and much advertised as such. It was on the “market” years before Seal Beach was even thought of. Then there is another reason — it is quiet at Anaheim Landing.

    Interior Is Unique

    The interior contains features not found in any Cafe and Dancing Cabaret in Los Angeles or San Francisco, it is claimed. Beginning at the kitchen, Mr. Wilcox pointed out some of the original things:

    “In the first place,” he said, “no waiter passes another going out or coming in. See how these isles are constructed?” We took note of what looked a good deal like a cafeteria arrangement, with a glad feeling that waiters, likewise, were now compelled to stand in line and carry a heavy tray — “That’s for speed,” broke in Mr. j Wilcox. “We can serve you twice as fast; besides, it eliminates accidents, which always mean delay, inconvenience.”

    The Whitest Kitchen

    We have been through sanitary kitchens before, but the whiteness of the Wilcox Casino kitchen; the sanitary layout; the terra-cotta brick ovens; the shining nickel-plated lids and the cleanest floor we ever saw made us feel like going back and wash up.

    “That in the corner is our refrigerating plant,” again interrupted Wilcox, “not just an ice box or a cooler ¡but an ice manufacturing plant, capable of turning out 1000 pounds of ice daily.

    “And the high-powered fans you see above are part of our ventilating system, which keeps away all kitchen odors from the main dining room and dance floor. Come out and smell for yourself,” he challenged.

     

    The Main Cafe

    We had noticed the lack of kitchen “fragrance” when we entered. There were other things which attracted our attention. The first that struck us was the architectural harmony. There was a large fire place; the lighting fixtures were beauties; the tables and chairs were of pleasing design and the arrangement of them around the dance floor showed excellent taste.

    Upstairs, in the balcony, are abundant conveniences for those who do not care so much about dancing and prefer music from a distance.

     

    Manager and Chef Well Known

    Bob Ritchie, formerly manager at the Portola at Los Angeles, has been installed as floor manager at the Wilcox Casino. The Chef, also, is an individual of reputation.

    Upon leaving it was evident that if Mr. Wilcox had set up his Casino a lonesome island 100 miles from civilization, he could not keep the crowds away.

    Big Change Planned

    Among other amusements planned at Anaheim Landing are those of the Anaheim Amusement Company, who propose to erect a moving picture theater, high-grade restaurant, from 100 to 200 additional cottages, and various other attractions.

    These new pleasure places are to replace the present buildings known as Richardson’s Bowling Alleys and Bath Houses. The contemplated exhibits are directly opposite the Wilcox Casino. The men behind the new undertaking are A. D. Baker, who was connected with Fred Thompson and built the Midway at the Pan-American Exposition at Buffalo and Toyland at San Francisco, and Mr. Dyckman, a business man of Anaheim.

    A hydroplane on the bay and water boat races are features planned by Dyckman and Baker this summer. Particular attention is called to the still water bathing at Anaheim Bay and the present bath house with room for six hundred.

    Launches can also be had and the general store is still there at the service of picnic parties. The past few weeks have brought out the picnickers in large numbers and still-water bathing is the main sport.

    ——————–

    Handsome School Building

    Although but three years old, Seal Beach has a handsome school building erected at a cost of $12,000 and employing two teachers. The growth of the city has increased the attendance rapidly, and the red brick structure will soon be filled to capacity.

    The building is a monument to the progressive spirit of Seal Beach. It is centrally located.

     

     

     

    Check out the other seven June 9th This Date in Seal Beach history post. There are more ads, photos, and illustrations to enjoy.

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    Page Eight

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

     

  • June 9th in Seal Beach History (2 of 8)

    On this date in 1916, this article and these ads ran on the second page of a Seal Beach promotional section in the Santa Ana Register. This was on the Friday of the first opening summer weekend under the Seal Beach name, and this was the newly incorporated city at its most ambitious and confident.

    The copy, ads, and illustrations are formatted below for easier reading and a larger view of the graphics.

    BRILLIANT STREET LIGHTING IS SEEN AT RESORT

    Since the completion of the street lighting system Seal Beach has become the most picturesquely lighted city on the coast.

    The famous sunbursts seen at San Francisco have been brought down and placed at a conspicuous place – the entrance to the pier.

    The scintillators at the end of the pier throw their brilliant rays into the heavens nightly, and can be seen for nearly forty miles on clear evenings.

    CHAMBER OF COMMERCE HAS LARGE MEMBERSHIP

    The live-wire organization of Seal Beach is the Chamber of Commerce, made up of local business men and residents. It was due to this body that Seal Beach had such a fine exhibit at the National Orange Show at San Bernardino. The co-operation of the merchants and citizens is a credit to the city.

    Each time the Commerce meets the city’s interests are definitely brought ahead. The activity or the members and of the citizens who crowd the meeting place to capacity is noteworthy. Their eagerness to become a part of any new proposal and to assist in carrying out resolutions is interesting to see.

    At one of the recent meetings it was decided Seal Beach should have a boost parade a day before the big opening. In less than thirty minutes $250 was subscribed. A committee was then appointed, and in a few days the amount was increased to $800, sufficient to insure a grand demonstration.

    SEAL BEACH HAS NEWSPAPER

    Seal Beach has a live weekly newspaper — the Post — published and edited by R. F. Bowers, a man who knows how to write, plug and boost with both feet.

    Mr. Bowers also runs a pob printing plant in conjunction with his paper.

    Check out the other seven June 9th This Date in Seal Beach history post. There are more ads, photos, and illustrations to enjoy.

    Page One

    Page Two

    Page Three

    Page Four

    Page Five

    Page Six

    Page Seven

    Page Eight

    – Michael Dobkins


    Have you enjoyed this and other This Date in Seal Beach History posts?

    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

    Donations can be made securely with most major credit cards directly through PayPal. Just click on paypal.me/MichaelDobkins to go to PayPal. Thank you.

    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

     

  • June 6th in Seal Beach History

    On this date in 1924, the city of Seal Beach was to launch the summer season with a weekend celebration starting with a Friday night Grunion Dance, according to May 28 reports in both the Santa Ana Register and the Los Angeles Times. The night of June 6 was pinpointed by an almanac mentioned in both stories that predicted high tides and the arrival of a grunion run.

    It didn’t happen that night.

    As announced in those May 28 reports, Seal Beach’s Boosters’ Club planned to hire a brass band to arrival of grunions on the shore. Bonfires would would be lit, free marshmallows would be distributed, and a fun Friday night would be had by all but the grunions captured by beachgoers to be cooked and eaten.

    Grunions are two species of fish found off the California coast from Baja to Point Conception. They are slender, tiny fish with silver sides and bellies. From March through August, grunions spawn for a few hours on nights after a full or new moon by swimming as far as possible on high tide waves up on the sandy shores of California beaches. Without getting into the specific details, male and female grunions mate, leaving eggs buried in the sand before returning to the water minutes later. This is known as a grunion run.

    Consider a grunion run for a moment from a grunion’s point of view. You’re about to have the time of your life and fulfill your biological destiny when suddenly large creatures grab you and you get eaten. The human equivalent would be if a couple who had just paired up in a singles bar was grabbed and devoured by a great white shark in the parking lot on their way home to get lucky.

    So one cannot really blame grunions for not being punctual.

    In 1924, a predicted grunion in May run didn’t happen. Thousands of people with sacks showed up on Southern California beaches, but the grunions stayed in the water, perhaps exchanging the fishy equivalent of abstinence rings.

    Come early June, the predicted June 6 grunion run was adjusted for one date earlier at 10:30 pm on Thursday, June 5th.

    According to the June 7 Santa Ana Register, early in the evening, a mock wedding party left the Long Beach Chamber of Commerce and made its way to Seal Beach. At the border, the party was met by the Seal Beach Mayor and city council and escorted to a raised platform at Central Avenue and Main Street where Miss Sealette Beach and Mr. L. Beach were married by Judge G. R. Morrison. This was a purely symbolic act commemorating the good will and co-operation between the two cities.

    The bride, played by Miss Elsie McClellan, “wore a lovely gown of orange and black, with an elaborate veil of lemon chiffon, pinned by orange blossoms symbolic of Orange County.” The groom, played by W. E. Mellinger, wore black.

    The best man was J. A. Armitage of Huntington Beach, and the matron of honor was Mrs. Walter Hilliker of Seal Beach. Flower girls were Seal Beach pupils and members of Miss Doris Greenwald’s dance class. Mr. and Mrs. A. W. Armstrong played the father and mother of the bride, and representatives from various beach cities were the maids of honor.

    After the ceremony, the wedding party moved down to the pier where three minute talks were given by local and visiting officials. Then the amusement zone boardwalk was transformed into a dance floor with Glenda Boston Smith’s orchestra providing music at one end of the boardwalk and an unnamed boys band at the other.

    Thousands of free marshmallows were handed out by a committee of Seal Beach women. Thousands of grunions also showed up in what was described as “one of the best runs of the season.” Reportedly hundreds of Seal Beach visitors left with bags of fish, and one assumes that a larger percentage of romantic and randy grunions successfully made woo and then escaped with their lives.

    So Thursday’s celebrations probably continued into the early morning of June 6th, and the participants probably spent the rest of the day resting and recovering from the event, no doubt to be ready for the upcoming weekend.

    – Michael Dobkins


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    If so, please consider making a small donation of a dollar or more to help defray the online subscriptions and other research costs that make this blog possible.

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