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Tag: Seal Beach Pier

  • May 16th in Seal Beach History

    On this date in 1969, this Long Beach Independent ad offered sport fishing from the G.W., the Valencia, and an offshore barge from the Seal Beach pier.

    The ad also featured a crude rendition of Solly the Seal (he may have been known as Salty originally), a Walt Disney designed mascot that had been adopted by Seal Beach in 1944 and used on city stationery and other promotional materials.

     – Michael Dobkins

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  • April 11th in Seal Beach History

    On this date in 1914, the Guy M. Rush Company hosted a special promotional excursion to Seal Beach. A special train left San Bernardino at 8 a.m. with seats reserved for the holders of fifty special $2.35 tickets for the excursion. Tickets were also allotted for purchasers in Riverside, Ontario, and Pomona, all cities with stops for boarding on the route to Los Angeles, then Long Beach, and finally Seal Beach. The price included a free lunch and free Saturday  band concert.

    This was the second of two heavily promoted Seal Beach excursions from San Bernardino in early 1914. The first excursion on March 22 was covered in this post. Like the earlier excursion, the real purpose was to sell city lots.  Sales must have been disappointing because this was the last such excursion. The Guy M. Rush would continue marketing Seal Beach real estate to Los Angeles County, Long Beach, and Orange County, but these three ads from March and April 1914 featuring cartoonist Henri De Kruif’s seals were the last attempts to hook Riverside and San Bernardino County residents into buying lots in Seal Beach.

    – Michael Dobkins

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  • April 8th in Seal Beach History

    On this date in 1932, the Santa Ana Register ran an ad enticing couples with free admittance to the newly named Persian Ball Room on the Seal Beach Pier. April_8_1932_Persian_Ball_Room-3The new ball room name was the result of a KGER radio station contest to rename the Seal Beach Ball Room with the winning name being awarded $25. The new moniker lasted in newsprint for only the one ad shown above. The winner’s name was never deemed important enough to run, but let’s hope he or she enjoyed spending the $25. 

    Gus Gagel and His Troubadours played the Long Beach area for a few years in the early 1930s. Gus was an Anaheim Landing resident for a time and even briefly broadcasted a show from the Seal Beach ball room on Long Beach radio station KGER. His musical career was short-lived, but he did write one song with Johnny Mack titled, “Won’t You Cry Just A Teardrop For Me?” in 1931. I didn’t cry a teardrop,  but I did feel sad that I couldn’t find a recording of it.

    – Michael Dobkins

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  • April 5th in Seal Beach History

    On this date in 1958, the first Miss Seal Beach was crowned.

    Nitpickers could argue that she was not the first Miss Seal Beach, and technically there’s some truth to that.

    On June 5, 1924, a grunion festival featuring open air dancing on Seal Way to a 45-piece band, bon fires and marshmallows, and a grunion hunt, was held. Also listed for the grunion festival was an event billed as a wedding ceremony of Miss Seal Beach and Mr. Long Beach. No other details were given, but I assume the marriage was purely symbolic civic boosterism.

    In 1926, twelve year old Norma Barraclough of 148 Seventh Street portrayed “Miss Seal Beach” as part of an elaborate celebration of the opening of the state highway from Huntington Beach to Laguna Beach. Starting in Long Beach, a “Miss Long Beach” boarded a boat on motorized wheels that journeyed down the coast to Laguna, stopping at each city along the highway to pick up a young girl, ages ranging from eight to twelve, representing that locale. (Coletta Dean portrayed “Miss Sunset Beach.”)

    In 1930, an unnamed “Miss Seal Beach” garnered at least 18,300 votes in a county-wide popularity contest to decide who would be queen at the American Legion celebration in Brea on Labor Day, but Lucille Brawley of Brea was crowned queen with 55,300 votes.

    It’s worth mentioning those previous Miss Seal Beaches of yesteryear in passing, but the one true first Miss Seal Beach, a local girl chosen in a local contest to represent the city for a year, was crowned in 1958 on April 5th.

    I’ll share that first Miss Seal Beach’s name in a bit, but first let’s cover some details of the build-up to her crowning. It’s also important to note that in 1958, there wasn’t even a hint that Miss Seal Beach would become an annual tradition with some breaks in between) that continues to this very day. It’s doubtful that the event would have continued if she hadn’t fulfilled the role so well.

    On March 21, 1958, the Long Beach Independent reported that an event billed as a “Glamourama” was to open the Seal Beach season that year. B.C. (Jimmy) Phelan, chairman of the event shared that the program would include a boat parade, a dance, and an art exhibit. The highlight of the event would be a contest in which a “Seal Beach Beauty Queen” would be selected. The winner would received a sportswear wardrobe, a trophy, and a modeling course. Two runner-ups would also receive trophies.

    Two days later, the Sunday Los Angeles Times ran a photo of eight contestants and shared more details about the event.

    It named the ten contestants vying for the title of Miss Seal Beach of 1958: Mary Jo McKee (16), Sharon Pearsall (16), Rozalind Madick (16), Chantal Moschella (19), Barbara Calkins (19), Madeline Keller (19), Sally Harper (16), Bonnie Sharp (16), Christie Sexton (17), and Vickie Larrain (16).

    The ten contestants were paraded on trailer-mounted boats “through the principal streets of Seal Beach” at 12:30 p.m., and the contest would be held at the entrance to the Seal Beach pier at 2 p.m. Mayor Paul Calvo would welcome the contestants, and Harvey Wagner would act as MC for the entertainment and also perform as a singer.

    The judges were Oscar Meinhardt, executive producer of the Long Beach Miss Universe contest, Mrs. Carlin Drake, Miss United States of 1955 under her maiden name of Carlin King Johnson, Dr. Lois J. Swanson, Associate Dean of Students at Long Beach State College, and Assemblyman Richard Hanna of Westminster.

    The article also listed the Seal Beach Chamber of Commerce’s committee for the event: Jim Phelan, Beverly Cole, Frank Finch, Harry Rose, and Ben Jones.

    So who was the first Miss Seal Beach? Meet Christie Sexton.

    Ms. Sexton shared the following personal account with me in an 2015 e-mail:

    It was a big deal at the time; with parade down Main St., etc.. As a side note, I happened to win the contest, much to my surprise, and it really helped form who I became as an adult; giving me much more confidence, etc. I went on to model for a short time, thanks to one of the prizes being a modeling course at Elda Berry Modeling School in Long Beach, and the Miss Orange County Fair contest, 1958. I did not win that contest (won by Miss Brea).

    My interests were mainly on swimming and tanning with the gang at our 10th Street beach hangout and my part-time job at the café at end of the pier…The pageant frowned on getting tan, and it was difficult to drag me away from the beach for photo shoots, promotional events, etc.

    One highlight of that year was representing Seal Beach on the Dude Martin TV show. My escort was Alan Harbour. We had to both leave our respective girl/boyfriends, and travel in, I believe, Alan’s Corvette, to Hollywood. We had a great dinner after the show at Diamond Jim’s on Hollywood Blvd. Both Doug Buell (my boyfriend) and Pauline DeSadeleer were not too happy about Alan and me spending the day in Hollywood without them. LOL.

    After the year as reigning queen, I was happy to give up my crown at the 1959 pageant held at McGaugh Elementary School to a beautiful girl named Vickie.

    I did not pursue modeling or the “phoniness” of pageants and went on to have a rewarding career in the executive secretarial and marketing/sales fields, in addition to raising two daughters. After over 50 years of working I finally retired this past January from Pima Community College in Tucson, AZ. I have fond memories of my Seal Beach days and I guess, in my heart, I will always be a Seal Beacher!

    Thanks for listening!

    Christie Sexton
    Miss Seal Beach 1958

    Ms. Sexton later clarified that Alan Harbour was a city employee at the time, and the city had requested that he accompany her to the Dude Martin show.

    She was also kind enough to share a clipping from the April 6, 1958 Long Beach Independent that showed her holding the very first Miss Seal Beach trophy (it was made of brass!) and a photo of her crowning the second Miss Seal Beach, Vickie Larrain, in 1959. (It’s an oddity that the only two contestants missing from the Los Angeles Times photo in 1958 went on to become the first two Miss Seal Beaches.)

    On a personal note, I’d like to thank Ms. Sexton for her generosity in sharing her memories of the event and her years as Miss Seal Beach. I had wanted to cover this event back in 2015 for the centennial, but I couldn’t find any clear images in the newspaper archives.

    It’s been four years and Ms. Sexton has been very patient, but with her images and the one I found from the Los Angeles Times, Christie Sexton’s Date with Seal Beach History can finally be shared.

    – Michael Dobkins

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  • April 3rd in Seal Beach History

    On this date in 1918, the Evening Kansan-Republican of Newton, Kansas carried a short report on the latest wacky fishing craze on the Pacific Coast — kite fishing! 

    Citing a story in the September 1917 Popular Science Monthly, the report tells of a “fine corbina hole” tantalizingly just out of range of even the best casters off the Seal Beach pier. The pier fishermen, preferring not to use boats, use kites to carry their fishing lines out to the fishing spot. Popular Science Monthly made no mention of earlier kite fishing and treated the concept as fresh and cutting edge.

    Kite fishing was not a new innovation in fishing technology. In fact, there are newspaper stories about kite fishing dating back to the mid nineteenth century. For some reason, an August 20, 1917 Washington Post summary of the Popular Science Monthly story caught the imagination of editors across the nation and was reprinted (and sometimes edited for length) in at least sixty-four separate newspapers over the next year. The Evening Kansan-Republican was just one of many in the long news cycle for this story.

    Two interesting details were included in both the Popular Science Monthly and the Washington Post that didn’t always make it into the reprints. First, the “new” method of fishing was credited as being the brainchild of Thomas McD. Potter of the Los Angeles Motorcycle Club. Also, the kite used was five feet high, which allowed enough lift for any fish caught on the hook.

    A corbina, probably regretting some of its more recent life choices.
    A corbina, probably regretting some of its more recent life choices.

    According to the internet (which never lies), there are still plenty of corbinas to be caught off the Seal Beach pier.

    – Michael Dobkins

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  • March 27th in Seal Beach History

    On this date in 1917, the Santa Ana Register took some swimwear instruction from Luella Rogers from Seal Beach. The article focused on women who put on brightly hued bath suits for a beach visit, but never actually went swimming. Apparently the Non-Bathing Bathing Girl was one of the great issues of 1917. Fuddy-duddies felt that women who had no intentions of entering the water should wear more conservative clothes while on the beach.

    Miss Rogers disagreed. “Wouldn’t a woman look fine running around the beach wearing a street dress? You’ve seen them try it and you usually see them trip and fall or they take a few steps and then stop for breath. Sometimes I like to go in swimming. Then I wear a close fitting bathing suit. But when I want to romp on the beach and do not want to go into the surf, I wear my latest, prettiest, stripped bathing costume, and I have a good time on the sand in spite of what I know the ‘old hens’ with their long black skirts say about me.”

    I think we all know which side won this fashion war.

    – Michael Dobkins

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  • March 22nd in Seal Beach History

    On this date in 1914, hundreds of people embarked on a Sunday excursion from San Bernardino to Seal Beach sponsored by the Guy M. Rush Company as represented by Edwin R. Post. If the San Bernardino Country Sun’s estimate is to be trusted, there were “over 125 people from San Bernardino, nearly as many from Redlands and nearly 225 from Riverside.”

    The sale of real estate is indelibly entwined in almost all aspects of Seal Beach history and this excursion, the first of two in the early part of 1914, was no different. In publicizing the excursion, Seal Beach was described as “growing rapidly and is one of the great attractions in the Long Beach district” and also as “one of the last close-in beaches of a desirable character.” Folks who were “interested in securing this class of property” were “were invited to see it and get first hand information as to its beauties and advantages.”

    The promotional copy style seems stilted today, but the sales concept is familiar to anyone who has ever sat through a timeshare sales presentation for a “free” dinner or chance to win a big screen television.

    The marketing plan was to entice potential buyers to Seal Beach with its new bathhouse and pavilions with promises of food and fun, but once they were stuck in town for the day, there were real estate salesmen close by, each ready with a hard sell pitch and a contract.

    For a mere dollar, excursionists would leave the Salt Lake station in San Bernardino at 8 am and ride to Riverside and then on to Long Beach. They would then take a Pacific Electric car for short ride a few miles east to Seal Beach. Waiting in Seal Beach was a free bathing suit for a dip in the ocean, a free lunch, and a free band concert, and you can bet that at every point where something free was given, somebody would be there to give a speech, make a pitch, or point out the available lots.

    (If you’re tempted by all this to feel a nostalgia for a simpler and more innocent times, take note of the the odious words, “Rigid race restrictions” openly listed as one of Seal Beach’s selling points in the last ad in this post. Nostalgia is a harsh mistress.)

    This excursion was just a few months after Bay City had been renamed Seal Beach and a year and a half before the city was officially incorporated by election in 1915. The roller coaster and the rest of the amusement zone attractions wouldn’t be built until 1916. Most of the features and landmarks that stood out from this era of Seal Beach’s past don’t exist yet.

    Still, to someone from San Bernardino and its typical inland high temperatures, just standing on the edge of the Pacific Ocean and feeling a cool sea breeze brush across your face must have been a treat.

    – Michael Dobkins

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    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • March 12th in Seal Beach History

    On this date in 1939, the Los Angeles Times featured this photograph of the Seal Beach pier titled, “Sea Patriarch” by Los Angeles Times staff photographer Robert Jakobsen for its Camera Corner photography column. The photo was highlighted for its artistic composition in “eye-arresting silhouette mode” and was shot with a yellow filter to create the effect.

    This was most likely taken during 1929 construction of the pier weeks prior to the grand opening in May. The railing had not yet been constructed, and the nubs of the old pier’s pylons are still jutting up from the sand next to the new pylons.

    – Michael Dobkins

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    This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

  • March 7th in Seal Beach History

    On this date in 1965, The Long Beach Independent Press-Telegram reported that a familiar Naval Weapons Station landmark on the corner of Pacific Coast Highway and Bay Boulevard (Seal Beach Boulevard today) would soon be gone.

    The landmark was the stack of anti-submarine buoys stored on the base since World War II. The buoys had once been an effective barrier for enemy submarine gaining entry into California harbors. Modern submarine technology no longer needed such close proximity for attacks, and the buoys were ultimately declared obsolete.

    For the better part of two decades, the buoys sparked fears that they would explode a scant few feet from Pacific Coast Highway traffic and opposition from developers and realtors who felt those fears hurt Seal Beach property values. But these were buoys, not weapons or munition, and the only thing explosive about them was the interest of photographers itching to use the buoys in cleverly composed images for newspapers and local publicity.

    In early 1965, the Department of Defense announced that the obsolete buoys would be auctioned off with the expectation that the winning bidders would have the buoys cleared from the Naval Weapons Station by late May. This expectation was partially fulfilled. 17,000 buoys were sold and carted off mostly to be used for scrap metal, and 5,000 remained in symmetrical stack formation to continue intriguing and vexing residents and motorists well into the seventies.

    I have a line out to the the weapons station to find out when the remaining buoys were finally removed. I’ll update this post if I get an answer.

    Can’t quite picture where the buoys were located? Click here to view a 2010 post that pinpoints the location.

    – Michael Dobkins

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  • March 6th in Seal Beach History

    On this date in 1936, the Los Angeles Times reported that demolition of the Seal Beach amusement zone was underway.

    Described as “one of Southern California’s famous pre-prohibition amusement centers,” the land was to be converted to a “swanky subdivision” with ocean frontage. The roller coaster, a transplant from the 1915 Panama-Pacific International Exposition in San Francisco (most likely just the design and the rails, the wood was provided by a Long Beach Lumber company), the fishing pier (already damaged in a 1935 storm), and the Jewel City Cafe were all to be razed. It’s safe to assume that the scintillators and the pavilion were also scheduled to be destroyed, but the Times story didn’t mention them.

    (For some reason the damaged pier wasn’t actually demolished until 1938 when the city successfully litigated to take ownership. A new pier was finally built in 1939.)

    All this prime oceanfront real estate had been the property of the Bayside Land Company, a company owned by Phillip A. Stanton and other Seal Beach founding fathers, but the prosperity that seemed so imminent when the city incorporated back in 1915 never fully arrived. Prohibition, the Spanish Flu epidemic, malfeasance from contractors and licensees, stiff competition from other cities, and finally the Great Depression all held Seal Beach back from taking off the way the Bayside Land company stockholders and other city founders had envisioned twenty years earlier.

    A significant portion of Seal Beach real estate remained empty and undeveloped. The amusement zone fell into disuse and disrepair, and the pier and the rest of the beachfront no longer attracted crowds. Finally, Security First National Bank took over the Bayside Land Company’s holdings in foreclosure sale held in August 1935. Those holdings was said to make up nearly 50 per cent of the city.

    Management at Security First National Bank had a different vision for Seal Beach, one that is still recognizable in modern day Seal Beach. A program of civic improvements and new construction was launched to enhance the community.  The bank installed The Dickson Realty in the old Bayside Land Company Building at Ocean Avenue and Main Street with an exclusive contract to sell the bank’s Seal Beach holdings. Once again, Seal Beach’s future seemed filled with bright possibilities.

    And the era of Seal Beach as a seaside amusement attraction was done. It began in full force with a grand opening on Saturday, June 10, 1916 and ended with wrecking balls in early 1936 without even lasting a complete twenty years.

    Still, the romance and giddy promise and excitement of those early days of Seal Beach lives on our imaginations.

    – Michael Dobkins

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