On this date in 1936, the Arizona Republic ran this ad for the Surfside Colony from the Ord Land Company.
Imagine facing daily triple digit temperatures in Phoenix in a decade where air conditioning is mostly a feature in offices and department stores. You open the newspaper, and there on page 24 is an ad for a place called Surf Side Colony (even the name sounds cooler) that promises an affordable private beach home with swimming, fishing, and boating enticingly ensconced on the ocean front side of Coast Highway between Seal Beach and Sunset Beach. How could you resist?
– Michael Dobkins
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